How is Gorillaz pomo?

Examples of how the band is pomo?
- Four cartoon characters, two puppets, two choirs, dancers, backing singers, stars including De la Soul, Roots Manuva and Shaun Ryder, and most importantly a group of musicians in the mysterious anonymity of shadows, recently played a string of one-off gigs which reportedly will never be repeated. (HYPEREAL- branding)
- dub reggae, pop, hip-hop and rock, no new genres however, (combined genres to create their own unique sound)..they want to make their music more dynamic fitting into other genres therefore rejecting the idea of one genre and moving forward within that genre makes them pomo.
- Featured a lot of artists
- The Gorillaz a fan base that has, as he has himself, matured from Britpop, Hewlett brought his own fanbase, from 90s’ cult comic strip and film, Tank Girl, and if there’s one thing cult fans are willing to do to illustrate their fandom, it’s spend money. Far from being original, The Gorillaz simply cut up the pieces of established styles and genres, to create something new, a technique known in postmodernism as ‘bricolage’.

Postmodernism is at once both an aesthetic style, something we can recognise in media texts, and also a state of cultural being, the way we are. Culturally, postmodernism is a three-pronged fork:

• sociologically it describes the way society is increasingly characterised by consumerism, information technology, and globalisation
• psychologically it describes audiences’ increasing ability to navigate and communicate in the technologically driven modern world, but also the resulting changes to our sense of identity
• philosophically, it suggests that ‘absolute truths’ are non-existent, and questions the concept of ‘reality’.

'High concept' - The Gorillaz are a collection of musicians, making music in a generically ecletic style, almost anonymously. But that doesnt sell? not even in a media market where music snobs reject 'manufactured' pop and pseudo-individualised music is the music alone 'enough'.




How they challenge existing media by being pomo?
- Performing live shows as 'Viral personalities' (simulations of the real band). This separates the band from outside / reality of the 'cult of celebrity' so in reality the audience become fans of the fictional characters; the 'high concept' (marketing of the band) shifted their interest into the profitable realm of cult fandom. This shows that hyper-reality can capture an audience and people will pay to go and see characters which can be re-created on their own computers at home.


How you could argue that they are not pomo?



http://joechamberlaina2media.blogspot.co.uk/2012/03/post-modernism-essay.html


key pomo words:
- Holographic Technology
- Pseudo - individualised (simulation)= partly individualised
- Bricolage
- Ecletic style (blurring & jumble) = hybridity
- Virtual personalities (simulation)
- Fragmentation (split into other bits)
- Celebrity (hyperreal)
- Superficial (shallow / lack in depth)