Genre NOTES

GENRE: (THRILLER or MUSIC VID??????)

*To what genre does my trailer belong?
Hard to define the exact genre of my music video..

*To what extent is your film/trailer a hybrid of different genres?
Where the music video has a mixture of genre types such as ambient, dubstep and electro.

*What are the genre conventions that you have tried to follow? RESEARCH

*How successful have you been in following these conventions? AUDIENCE RESEARCH

- Music

- Text (language and font style)

- Camera /style (mise-en-scene)

- tone (sound & voiceover)

- pace/editing

*Have you challenged conventions and expectations in any way? If so, how/why?

*How significant is genre across your whole marketing strategy

ESSAY FRAMEWORK:

Introduction: (What production am I talking about?)

Main body: 150 words- 4-5 theorists per paragraph with examples!

P2: Neale (1995)- ‘genres are not systems they are processes’ – they are dynamic and evolve over time. Here talk about how genres/subgenres have become more varied and less distinguishable.

‘It is difficult to make clearcut distinctions between one genre and another: genres overlap, and there are 'mixed genres' (such as comedy-thrillers). Specific genres tend to be easy to recognize intuitively but difficult (if not impossible) to define. Particular features which are characteristic of a genre are not normally unique to it; it is their relative prominence, combination and functions which are distinctive’.

P3: However, Chandler says that subgenres are divided up into more specific categories that allow audiences to identify them specifically by their familiar and what become recognisable characteristics. – This is true to some extent however, in the music video I created it was very difficult to distinguish the specific genre of the track used in relation to the visual style and mis-en-scene used in order to represent this.

P4: Mittell (2001)- genres are cultural categories. Industries use genre to sell products to audiences. – How did I use genre to sell the product? Existing audiences and fan bases.

P5: Abercrombie (1996)- ‘the boundaries between genres are shifting and becoming more permeable’. Genres are not fixed; they constantly change and evolve over time. 'genres permit the creation and maintenance of a loyal audience which becomes used to seeing programmes within a genre'.

Conclusion: (50 words on how successfully does your work meet this structural theory or challenge it)- How effective did I meet this in my production?

Genre: Music Video

This music video challenged genre conventions because of the combination of more than one genre, which attract a larger audience.

What genre is the production?

What are the codes and conventions of the production?

How is genre established?

How does the mise en scene support the genre?

What role of the specific elements of the mise en scene? E.g. props, costume, makeup, location, theme etc

Have generic conventions been adhered to or subverted?

How will the generic elements of the production appeal to the audience?