GENRE- (Thriller)

CONVENTION, ICONOGRAPHY, CODES, PRODUCT DIFFERENTIATION, CAPITALIST, SYSTEMS OF EXPECTATION AND INTELLIGIBILY, SOCIO-CULTURAL, MYTHS, GENRE SUPERVISES THE RELATIONSHIP BETWEEN PRODUCER AND AUDIENCE.

Introduction: (What production am I talking about?)

Main body: 150 words- 4-5 theorists per paragraph with examples!

P2: Neale (1995)- ‘genres are not systems they are processes’ – they are dynamic and evolve over time. Here talk about how genres/subgenres have become more varied and less distinguishable.

P3: However, Chandler says that subgenres are divided up into more specific categories that allow audiences to identify them specifically by their familiar and what become recognisable characteristics. – This is true to some extent however, in the music video I created it was very difficult to distinguish the specific genre of the track used in relation to the visual style and mis-en-scene used in order to represent this.

P4: Mittell (2001)- genres are cultural categories. Industries use genre to sell products to audiences. – How did I use genre to sell the product? Existing audiences and fan bases.

P5: Abercrombie (1996)- ‘the boundaries between genres are shifting and becoming more permeable’. Genres are not fixed; they constantly change and evolve over time. Similar to Neale.

Conclusion: (50 words on how successfully does your work meet this structural theory or challenge it)- How effective did I meet this in my production?

Genre is a critical tool that helps us study texts and audience responses to texts through the division of categories in which separate those into groups in which help us to distinguish certain elements. For the music video I created it was very hard to define the exact genre because the music a bricolage/hybrid of house/dance/pop with hints of dubstep. Over time, genres have become more dynamic and continue to evolve over time therefore it makes it harder to put songs into specific genres over subgenres.

With the music video I created I was able to creative with the visual style in relation to the track I used as I did not use a narrative. Yet through the mixture of subgenres the audience we were targeting at could identify with the recognisable characteristics of the mis-en-scene and shots used in order to relate to the genre.


Genre is a critical tool that helps us study texts and audience responses to texts through the division of categories in which separate those into groups in which help us to distinguish certain elements. In particular I created a 'Thriller'